Move over, cartoon characters—Shanghai just unveiled its cutest new star! The 2025 CMG Spring Festival Gala mascot, Si Shengsheng, made its first public appearance at a festive fair on Nanjing Road Pedestrian Street this weekend, turning heads with its playful snake design and lucky symbols.
Dressed in vibrant red and gold—a nod to Lunar New Year traditions—the mascot features a bat-shaped pattern on its forehead (symbolizing blessings) and a ‘longevity knot’ on its tail. Local crowds snapped selfies with the cheerful character, while stalls nearby showcased limited-edition merchandise, from plush toys to themed décor, blending ancient customs with modern creativity.
Why it matters: The mascot launch highlights how China’s most-watched TV event is connecting with younger generations through playful cultural storytelling. With Shanghai’s streets already buzzing with holiday spirit, Si Shengsheng is set to become 2025’s breakout icon—no TikTok dance challenge required.
NewspaperAmigo – Your Global News Buddy 
The 2025 CMG Spring Festival Gala mascot, Si Shengsheng, made its first public appearance at a festive fair on Nanjing Road Pedestrian Street this weekend, turning heads with its playful snake design and lucky symbols. 
Local crowds snapped selfies with the cheerful character, while stalls nearby showcased limited-edition merchandise, from plush toys to themed décor, blending ancient customs with modern creativity.
Why it matters: The mascot launch highlights how China’s most-watched TV event is connecting with younger generations through playful cultural storytelling. With Shanghai’s streets already buzzing with holiday spirit, Si Shengsheng is set to become 2025’s breakout icon—no TikTok dance challenge required. 
