Hold onto your red envelopes, folks! The 2025 CMG Spring Festival Gala is set to dazzle screens worldwide like never before. China Media Group (CMG) has teamed up with five major global news alliances, including the Asia-Pacific Broadcasting Union and the African Union of Broadcasting, to broadcast the iconic event across 169 countries and regions via 300+ media partners. Talk about #CultureWithoutBorders!
Dubbed the \"Guinness World Record holder for most-watched TV variety show,\" the gala isn’t just fireworks and dragon dances —it’s a UNESCO-recognized Intangible Cultural Heritage event since 2024. This year’s edition promises to blend tradition with innovation, celebrating the Year of the Snake with tech-driven performances and cross-cultural collabs.
For the Asian diaspora, travelers, and culture-curious Gen Zers, this is your front-row ticket to experience China’s biggest cultural export. As one producer put it: \"We’re turning the gala into a global living room where everyone enjoys dumplings and digital artistry.\"
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Global media organizations promote 2025 CMG Spring Festival Gala
cgtn.com