Paris turned into a vibrant stage for Chinese cultural festivities this week as China Media Group (CMG) hosted its 'Prelude to the Spring Festival Gala' event in the French capital. The celebration, held ahead of Lunar New Year, showcased traditional performances and modern artistry, blending East-West vibes for a global audience.
In a video address, CMG President Shen Haixiong highlighted the Spring Festival's growing international appeal. 'Last year, UNESCO recognized the festival as part of humanity’s intangible cultural heritage,' he said, emphasizing its role in connecting communities worldwide.
The Paris event featured dragon dances, folk music, and interactive displays, drawing crowds of locals, travelers, and overseas Chinese residents. Attendees called it a 'fusion of tradition and innovation'—perfect for Gen Z’s love of cultural hybrids.
With the Spring Festival Gala set to broadcast globally next month, CMG’s Paris preview hints at a showstopper lineup celebrating unity and heritage.
The celebration, held ahead of Lunar New Year, showcased traditional performances and modern artistry, blending East-West vibes for a global audience. 
