From Beijing to Brazil: Spring Festival Gala Kicks Off with Cultural Flair
China Media Group (CMG) brought a taste of Lunar New Year magic to Sao Paulo on January 22 with its 'Prelude to the Spring Festival Gala' event 🎉. This vibrant showcase highlighted the festival’s growing international footprint, blending tradition with modern global appeal.
In a video message, CMG President Shen Haixiong emphasized the Spring Festival’s evolution from a cherished Chinese tradition to a UNESCO-recognized global phenomenon 🌍✨. 'It’s no longer just a Chinese celebration—it’s a shared cultural treasure,' he said, noting its recent addition to the Intangible Cultural Heritage list.
The event featured performances and displays that bridged continents, underscoring the festival’s role in connecting diasporas and culture enthusiasts worldwide. For young audiences, it’s a reminder that traditions can thrive—and unite—across borders 🧧🎶.
