Lights, camera, record-breaking action! China\'s theaters exploded with 1.805 billion yuan ($249M) in single-day earnings this Lunar New Year – a historic high that left even 2021\'s numbers in the dust. Over 35 million moviegoers swapped dumplings for popcorn on Wednesday, proving cinema is still king during festive gatherings.
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With the extended Spring Festival holiday (Jan 28-Feb 4) in full swing, six homegrown films dominated screens:
• Mythological epics
• Gravity-defying wuxia sagas
• Laugh-out-loud comedies
• Mind-bending fantasies
• Tear-jerking dramas
• Next-gen animations
Analysts call this mix a “buffet for every viewer’s tastebuds” – many being sequels to beloved franchises. Huajin Securities notes the strategy leverages existing fanbases while attracting new audiences through genre diversity.
Behind the scenes? A 600M yuan subsidy program launched last December helped fuel the cinematic feast. Kaiyuan Securities predicts this could be just the appetizer – forecasting 8.54B yuan total earnings by 2025’s Spring Festival.
Reference(s):
China sees new daily box office revenue record during Spring Festival
cgtn.com