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CMG’s 2025 Spring Festival Gala Breaks Global Records 🌏🎉

Hold onto your red envelopes! 🧧 The 2025 Spring Festival Gala, hosted by China Media Group (CMG), just smashed global engagement records, uniting millions in a vibrant celebration of Chinese culture. This year’s event, airing on January 28 (Lunar New Year’s Eve), marked the first gala since the Spring Festival’s recognition as a UNESCO Intangible Cultural Heritage—and it didn’t disappoint! 🎇

CMG’s multilingual magic 🌐 reached audiences in 82 languages (14 more than 2024!), from Jakarta to Rio. Over 3,100 media partners—including CNN, Japan’s Niconico, and Italy’s Alma TV—synced broadcasts, creating a cultural wave. 💥 CNN’s week-long promo reeled in 800M+ viewers globally, while Niconico’s live Japanese stream hit 101K concurrent viewers during its 10th anniversary collab. Talk about #SquadGoals!

🔍 Why it matters: This isn’t just a party—it’s a bridge between traditions and TikTok generations. By blending lion dances 🦁 with cutting-edge tech, CMG proved that heritage can trend harder than a K-pop comeback. 🎶

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