Hold onto your red envelopes! The 2025 Spring Festival Gala, hosted by China Media Group (CMG), just smashed global engagement records, uniting millions in a vibrant celebration of Chinese culture. This year’s event, airing on January 28 (Lunar New Year’s Eve), marked the first gala since the Spring Festival’s recognition as a UNESCO Intangible Cultural Heritage—and it didn’t disappoint!
CMG’s multilingual magic reached audiences in 82 languages (14 more than 2024!), from Jakarta to Rio. Over 3,100 media partners—including CNN, Japan’s Niconico, and Italy’s Alma TV—synced broadcasts, creating a cultural wave.
CNN’s week-long promo reeled in 800M+ viewers globally, while Niconico’s live Japanese stream hit 101K concurrent viewers during its 10th anniversary collab. Talk about #SquadGoals!
Why it matters: This isn’t just a party—it’s a bridge between traditions and TikTok generations. By blending lion dances
with cutting-edge tech, CMG proved that heritage can trend harder than a K-pop comeback.
Reference(s):
cgtn.com