The 2025 Spring Festival Gala, organized by China Media Group (CMG) on January 28, Chinese New Year's Eve, once again captivated global audiences. 🎉
As the first gala following the successful inclusion of the Spring Festival in the UNESCO Intangible Cultural Heritage list, CMG leveraged a multilingual, multi-platform international media network to share this culturally rich Chinese celebration with the world. 🌍✨
By 6 p.m. on January 29, the overseas dissemination of the gala had achieved unprecedented milestones, setting new historical records. 📈
CMG delivered the gala in 82 languages, 14 more than in 2024, ensuring accessibility from Southeast Asia to South America. The broadcast's linguistic diversity was matched by its geographic spread: over 3,100 media partners, including CNN, Japan's Niconico, Russia's VK, and Italy's Alma TV, synchronized their coverage, amplifying the event's reach.
Notably, CNN's week-long promotional campaign drew over 800 million viewers globally, while Japan's Niconico celebrated a decade-long partnership with a live Japanese-translated stream, attracting 101,000 concurrent viewers. 📺🌐
