The 2025 Spring Festival Gala, hosted by China Media Group (CMG) on January 28, lit up Chinese New Year’s Eve with an unprecedented global splash! 🎉✨
Following the Spring Festival’s inclusion in UNESCO’s Intangible Cultural Heritage list, CMG took things up a notch by broadcasting the gala in a whopping 82 languages—14 more than last year. This massive multilingual effort made the vibrant celebration accessible from Southeast Asia all the way to South America. 🌐🌍
But that's not all! With over 3,100 media partners like CNN, Japan’s Niconico, Russia’s VK, and Italy’s Alma TV tuning in, the gala’s reach was nothing short of epic. 📡🤝
Highlights? CNN’s week-long promo pulled in over 800 million viewers worldwide, while Niconico marked a decade-long partnership by streaming a live Japanese-translated version that attracted 101,000 concurrent viewers. Talk about a global party! 🎥🌟
CMG’s innovative approach not only showcased the rich cultural tapestry of the Spring Festival but also set new records in international media engagement. Here’s to more celebrations that bring the world together! 🥳🌏
