Move over, firecrackers — this Lunar New Year, pets are stealing hearts across China! 🐶😺 From designer outfits to gourmet feasts, furry family members are getting the VIP treatment as millions of pet owners redefine holiday traditions.
Four-Legged Festive Fashion
Wu Jing from Hefei isn’t just prepping dumplings this year — she’s serving her dog a luxury chicken leg banquet. “He deserves holiday joy too!” she told China Media Group, mirroring a nationwide trend where 42% of Gen Z pet owners now spend more on their animals than themselves during celebrations.
#PetRedEnvelope Challenge Goes Viral
Social platform RedNote (Xiaohongshu) exploded with 2M+ posts under #PetsCelebrateToo, showing pups road-tripping to ancestral homes and cats rocking embroidered silk outfits. The real showstopper? Creative “lucky money” envelopes filled with treats instead of cash. 💌
Gourmet Bowls Boom
Taobao reveals cats are winning the feast wars — feline Buddha Jumps Over the Wall meals outsell dog dishes 2.34:1 despite cheaper prices. “Post-90s buyers want Michelin-star pet experiences,” says Taobao pet lead Sun Liming. Top-spending cities? Shanghai and Beijing lead, with Xinjiang pet parents surprising at #3.
New Traditions, New Economy
Pet stores report 300% jumps in holiday inventory sales. “Young professionals buy entire Lunar New Year kits — outfits, toys, photo session vouchers,” shares store manager Zhang. As fireworks light the sky, one thing’s clear: In modern China, family celebrations now come with paws. 🐾✨
