Lights, camera, record-breaking action! China’s 2025 Spring Festival box office has officially entered the cinematic hall of fame, raking in a staggering 9 billion yuan ($1.24 billion) as of February 4. Move over Hollywood – this year’s Lunar New Year movie magic is rewriting the global playbook.
Fueled by family reunions and holiday cheer, the week-long fest saw six straight days of 1+ billion yuan daily sales , according to Beacon Pro. The momentum pushed China’s film market past North America’s to claim the #1 global spot this year – talk about a blockbuster start!
While specific titles remain under wraps, insiders credit diverse genres and tech-savvy marketing (think viral TikTok-style campaigns ) for drawing Gen-Z crowds. Could this signal a new era for Asia’s entertainment industry? Stay tuned for our deep dive into the films driving this cultural tsunami!
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Nine billion yuan: China's Spring Festival box office hits record high
cgtn.com