Harbin, the frosty gem of northeast China's Heilongjiang Province, is melting hearts and breaking records as the country's winter tourism sector skyrockets. 🏂 During this year's Spring Festival holiday (Jan 28–Feb 4), the city's iconic Harbin Ice-Snow World park attracted over 610,000 visitors—with a single-day record of 100,000 adventurers braving the cold on February 1 alone!
❄️ Why the sudden chill-fever? Analysts point to Harbin's upcoming role as host of the 9th Asian Winter Games (Feb 7–14), China's biggest winter sports event since the 2022 Beijing Olympics. The city's dazzling ice sculptures and sub-zero attractions have transformed it into a real-life Frozen kingdom, complete with viral TikTok moments and Instagram-perfect backdrops.
Chinese President Xi Jinping is set to attend the Games' opening ceremony, highlighting the event's significance. With winter sports tourism contributing billions to local economies, this 'ice rush' shows no signs of thawing. 🌨️ Could this be the coolest economic growth story of 2025? Let's just say… ice is the new hot commodity.
