China’s cultural and tourism sectors smashed expectations during this year’s Spring Festival holiday, delivering a blockbuster performance that’s straight out of a travel influencer’s dream . With over 501 million domestic trips recorded—a 5.9% jump from last year—and tourist spending soaring to a historic 677 billion yuan ($92.6 billion), the eight-day break proved the mainland’s post-pandemic vitality is no fluke.
Why it’s lit:
Cultural hotspots like Harbin’s ice sculptures and Xi’an’s Tang Dynasty-themed light shows went viral, blending tradition with Insta-worthy moments.
High-speed rail bookings surged as young travelers prioritized ‘experience-driven’ trips over routine stays.
Tech-savvy spending: Mobile payments dominated, with platforms like Douyin (China’s TikTok) driving last-minute bookings and niche destination trends.
Analysts say the boom reflects growing consumer confidence and Beijing’s push to boost domestic demand. As one Shanghai-based entrepreneur told us: \"It’s not just travel—it’s about reclaiming shared cultural moments after years of restrictions.\"
With Lunar New Year tourism now accounting for nearly 6% of China’s annual GDP, this comeback story is one to watch .
. With over 501 million domestic trips recorded—a 5.9% jump from last year—and tourist spending soaring to a historic 677 billion yuan ($92.6 billion), the eight-day break proved the mainland’s post-pandemic vitality is no fluke.
Why it’s lit:
Cultural hotspots like Harbin’s ice sculptures and Xi’an’s Tang Dynasty-themed light shows went viral, blending tradition with Insta-worthy moments.
High-speed rail bookings surged as young travelers prioritized ‘experience-driven’ trips over routine stays.
Tech-savvy spending: Mobile payments dominated, with platforms like Douyin (China’s TikTok) driving last-minute bookings and niche destination trends.
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China's Spring Festival 2025: Travel &…
