International Olympic Committee (IOC) President Thomas Bach just handed China Media Group (CMG) a golden ticket to shape how the world experiences the Milan-Cortina 2026 Winter Olympics! The accreditation ceremony in Harbin – where the 9th Asian Winter Games are kicking off – spotlighted CMG’s role as a global broadcasting powerhouse.
Why This Matters 
Bach praised CMG’s “high-quality” Olympic coverage across Tokyo 2020, Beijing 2022, and Paris 2024. Now, they’re doubling down with next-gen tech: think AI-driven highlights , immersive 3D audio
, and razor-sharp 8K visuals that’ll make you feel like you’re sliding down the bobsled track!
The Future of Sports Viewing 
This partnership isn’t just about cameras – it’s about rewriting the playbook on how billions engage with sports. Imagine catching quadruple axels in crystal clarity or getting AI-curated replays before the ice resets. CMG’s innovations could become the new standard for global events.
Reference(s):
cgtn.com