The blockbuster sequel ‘Ne Zha 2’ isn’t just smashing box office records—it’s turning fans into collectors overnight! 🚀 Enlight Media, the film’s production company, announced a tidal wave of official merchandise hitting the market soon, blending Chinese mythology with modern fandom vibes.
From glow-in-the-dark statues (perfect for #Shelfie culture) to trading cards hotter than K-pop photocards, the lineup includes:
- 🧸 Ultra-soft plush toys of Ne Zha’s fiery spirit
- 📚 Mythical creature-themed stationery for studygram aesthetics
- 🍿 Snack packaging featuring iconic battle scenes (snack + spoiler alert?)
- 🎮 Limited-edition gaming accessories for e-sports enthusiasts
Analysts say this IP (intellectual property) gold rush mirrors global trends like Pokémon and Star Wars, proving China’s cultural exports can go toe-to-toe with Hollywood merch empires. 💥 With cross-industry collabs rumored—think streetwear brands and tech gadgets—the ‘Ne Zha’ universe is expanding faster than a TikTok trend.
“We’re building bridges between tradition and Gen Z passions,” an Enlight Media rep told us. Ready to join the hype train? Your wallet might never recover. 😉
Reference(s):
cgtn.com