Lights, camera, action! China is rolling out the red carpet for global travelers with its new 'China Travel with Chinese Films' initiative, launched Monday at the China National Film Museum in Beijing. The project taps into the global buzz around recent blockbusters like Ne Zha II and Detective Chinatown 1900, pairing cinematic storytelling with real-world adventures.
The plan? Use the international fame of Chinese New Year films and the country’s recent visa-free transit policies to lure travelers to explore iconic filming locations and cultural landmarks. Think themed routes where fans can walk in the footsteps of their favorite movie characters while soaking up China’s natural beauty and history.
Jiang Qiudi of China Media Group’s Europe Bureau highlighted partnerships with global media networks to promote the initiative: 'We’re bridging cultures through screens and scenery.' The event also showcased box office wins for 2024’s hit films, proving that storytelling is China’s newest tourism currency.
With major players like the Silk Road International Film Festival onboard, this fusion of film and wanderlust could redefine how Gen Z travelers experience China—one epic movie moment at a time.
The project taps into the global buzz around recent blockbusters like Ne Zha II and Detective Chinatown 1900, pairing cinematic storytelling with real-world adventures.
The plan? Use the international fame of Chinese New Year films and the country’s recent visa-free transit policies to lure travelers to explore iconic filming locations and cultural landmarks. Think themed routes where fans can walk in the footsteps of their favorite movie characters while soaking up China’s natural beauty and history.
