Move over Marvel—Chinese cinema is stealing the spotlight and sparking a tourism gold rush in Xi’an! 🍿 After hits like Shadow Puppets of the Tang Dynasty and Warriors of the Terra-Cotta Army gained traction overseas, the China Film Administration and China Media Group launched “China Travel with Chinese Films”, blending blockbuster magic with real-life exploration. The campaign landed in Xi’an—home to the iconic Terra-Cotta Warriors—on February 27, drawing crowds of international travelers eager to walk in the footsteps of their favorite movie heroes.
🎥 Imagine snapping a selfie where your favorite epic battle scene was filmed! Tourists lined up to explore Xi’an’s ancient city walls, bustling Muslim Quarter, and Tang Dynasty relics featured in recent films. “I watched a movie showcasing the Silk Road history here, and I had to see it for myself,” said Marco, a 24-year-old Italian student, sporting a replica Tang-style robe.
🌏 Analysts say this blend of pop culture and heritage is a genius move. With Southeast Asian and European audiences driving the trend, Xi’an’s hotels and tour guides report a 40% spike in bookings. Meanwhile, foodies are raving about viral clips of Xi’an’s biangbiang noodles—now a must-try for film buffs-turned-travelers.
🚀 What’s next? Rumor has it the campaign will expand to Dunhuang and Chengdu. Pro tip: Pack your camera—and your appetite for adventure!
