The National Museum of China’s quirky cultural merch just rewrote history! Its Phoenix Crown fridge magnet—modeled after Ming Dynasty Empress Xiaoduan’s iconic headpiece—has officially sold over 1 million units, while the entire Phoenix Crown collection has raked in 1 billion yuan ($137.8M). That’s a first in the museum’s 20-year merch game!
History Goes Viral
Who knew a fridge magnet could be this cool? The design’s mix of imperial grandeur and everyday utility has become a must-have for history buffs, sparking what the museum calls a “cultural awakening.” Think of it like TikTok’s obsession with cottagecore, but with 600-year-old drip.
What’s Next?
Museum officials teased plans to expand their retro-modern product line, blending traditional art with Gen Z aesthetics. Could a dragon-themed phone case be next?
Its Phoenix Crown fridge magnet—modeled after Ming Dynasty Empress Xiaoduan’s iconic headpiece—has officially sold over 1 million units, while the entire Phoenix Crown collection has raked in 1 billion yuan ($137.8M). That’s a first in the museum’s 20-year merch game!
The design’s mix of imperial grandeur and everyday utility has become a must-have for history buffs, sparking what the museum calls a “cultural awakening.” Think of it like TikTok’s obsession with cottagecore, but with 600-year-old drip. 
