Move over, avocado toast—Chinese consumers are now obsessed with Malaysia’s spiky, fragrant treasure: the durian. Fresh shipments from Malaysia began hitting shelves across the Chinese mainland in August 2024, building on the frozen durian craze that started in 2019. Why the hype? Let’s dive in!
The Musang King Reigns Supreme
Dubbed the ‘Rolls-Royce of durians,’ Musang King varieties dominate with their creamy, bittersweet flesh—perfect for Instagram-worthy desserts and trendy bubble tea add-ons. Chinese foodies are shelling out premium prices for this tropical VIP, fueling a cross-border trade boom.
From Frozen to Fresh: A Flavor Revolution →
Malaysia’s 2024 fresh durian exports mark a game-changer, offering a juicier, richer taste compared to frozen batches. Analysts say it’s a win-win: China’s middle class gets luxury snacks, while Malaysian farmers gain lucrative partnerships.
Psst… Next-gen entrepreneurs, take note: durian-flavored everything—from ice cream to lattes—is trending hard.
NewspaperAmigo – Your Global News Buddy 
Fresh shipments from Malaysia began hitting shelves across the Chinese mainland in August 2024, building on the frozen durian craze that started in 2019. Why the hype? Let’s dive in!
Chinese foodies are shelling out premium prices for this tropical VIP, fueling a cross-border trade boom.
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