The 5th China Media Group (CMG) Chinese Language Video Festival lit up the United Nations office in Geneva this week, blending cinematic creativity with cultural diplomacy. Held alongside the 2025 UN Chinese Language Day, the event drew over 300 global delegates, diplomats, and language enthusiasts to celebrate Mandarin’s growing role as a bridge between civilizations.
🎥 Lights, Camera, Cultural Exchange
In a video message, CMG President Shen Haixiong highlighted the rising global appetite for Chinese stories: "From K-drama fans to anime lovers, people everywhere are discovering China through its vibrant culture and opportunities." He emphasized China’s interconnectedness with the world, urging attendees to "explore China beyond the screen."
"Chinese is not just a language—it’s a passport to millennia of wisdom," said UN Geneva Director-General Tatiana Valovaya, calling for "collaboration, respect, and curiosity" to build a shared future.
🌐 Why It Matters for Gen Z
📈 Mandarin speakers now exceed 1.1 billion globally
💡 Opportunities in tech, trade, and tourism linked to language fluency
🎭 Festival entries showcased innovations in AI-driven translations and AR cultural experiences
China’s UN representative Chen Xu noted the event reflects a "world hungry for cross-cultural dialogue," with delegates from Russia, Pakistan, Qatar, and Cameroon sharing insights on blending tradition with digital trends. 🚀
