The Beijing International Film Festival (BJIFF) is buzzing with excitement as director Jiaozi’s vibrant hand-drawn posters for Ne Zha 2 take center stage! The blockbuster, which raked in a colossal 15.7 billion yuan ($2.15 billion) globally, is now the fifth highest-grossing film worldwide—even edging out Titanic!
Jiaozi made a creative pledge: for every 100 million yuan earned, he’d produce a hand-drawn poster. True to his word, the festival now showcases his artistry, blending myth and modern storytelling.
'This isn’t just about numbers—it’s about sharing our culture through every brushstroke,' Jiaozi said during the exhibit launch.
The film’s success has ignited fresh energy among young Chinese filmmakers, proving that tradition and innovation can coexist on the big screen. Don’t miss the festival’s spotlight on this myth-punk masterpiece—it’s a visual feast and a cultural milestone!
Reference(s):
cgtn.com