Luca Pappadà, an Italian film distributor with Fandango Sales, made waves at the Beijing International Film Festival (BJIFF) this week, showcasing his latest project, "Bertinelli: Great Ambitions," in the prestigious Tiantan Award competition. 🎬 But Pappadà isn’t just chasing accolades—he’s on a mission to crack the code of China’s booming film industry. 🌏
In a festival buzzing with global talent, Pappadà stood out by diving headfirst into "Doubanology"—the art of analyzing Douban ratings and reviews to decode what makes Chinese audiences click. 💡 "Understanding their preferences isn’t optional—it’s survival," he told attendees during a panel discussion. His strategy? Partner with local experts to adapt storytelling for a market projected to overtake North America as the world’s largest by 2025.
Pappadà’s move mirrors a growing trend: international creators are ditching one-size-fits-all approaches to collaborate with China’s creative ecosystem. 🚀 From anime-inspired blockbusters to indie dramas, the message is clear—listen, learn, and co-create. As streaming platforms like iQiyi and Tencent Video expand globally, pros like Pappadà are watching—and learning—closely.
