In Liuyang, the Chinese mainland’s centuries-old "Home of Fireworks", a wave of Gen Z entrepreneurs is rewriting the playbook. Armed with Insta-worthy aesthetics and a knack for viral marketing, these young innovators have racked up tens of millions of yuan in sales in just two years—proving tradition can trend.
🌍 Their secret? Blending heritage craftsmanship with neon-bright colors, customizable shapes (think heart-shaped sparklers for proposals 💍), and live-streamed product launches. After dominating domestic festivals and influencer collabs, they’re now eyeing overseas markets—with designs tailored for global celebrations from Diwali to Coachella.
"We’re not just selling fireworks; we’re selling moments," said one 24-year-old founder, whose TikTok demos regularly hit 1M+ views. With eco-friendly materials and AR-powered preview apps, Liuyang’s new guard is turning pyrotechnics into a cross-cultural language—and lighting up economies along the way.
