China Media Group (CMG) is set to bring the 2026 Milano Cortina Winter Olympics to screens worldwide after signing a major cooperation deal with Italy’s Fondazione Milano Cortina 2026. The agreement, sealed on Sunday, focuses on boosting event promotion, live broadcasting, and cross-cultural exchanges ahead of the Games. 🏔️📡
As an official rights-holding broadcaster, CMG will deliver high-energy coverage of snowboarding, ice hockey, and other winter sports—perfect for Gen-Z viewers craving real-time action. The partnership also includes training programs for media professionals, blending tech and storytelling to capture the Games’ spirit. 🎿💡
Fondazione Milano Cortina 2026, established in 2019, called the collaboration a 'bridge between cultures.' CMG President Shen Haixiong highlighted the deal’s role in 'sharing Olympic passion with global audiences.' 🌍🤝
With this move, CMG joins a growing list of media giants amplifying winter sports—just in time for Gen Alpha’s rising interest in all things icy and adrenaline-packed. ❄️🔥
