Hold onto your snowboards, sports fans! ❄️ China Media Group (CMG) just scored a gold medal-worthy deal to broadcast the Milan Cortina 2026 Olympic Winter Games, according to an announcement Monday. This move cements CMG’s role as a major player in bringing global sporting spectacles to screens worldwide.
The agreement means millions of viewers across the Chinese mainland and beyond will get front-row seats to alpine skiing, ice hockey, and figure skating drama 🏔️—all in crystal-clear 4K. CMG’s partnership with the International Olympic Committee (IOC) highlights growing demand for winter sports ahead of Beijing 2022’s legacy.
🏅 "This collaboration ensures fans experience the Olympic spirit without borders," said an IOC representative. CMG previously delivered knockout coverage of Tokyo 2020 and the Beijing Winter Games, blending tech innovation with storytelling that had Gen Z glued to their devices.
For young professionals and students tracking media trends: This deal signals Asia’s expanding influence in global sports broadcasting. Meanwhile, travelers and culture enthusiasts can already start planning their 2026 Italy trips 🇮🇹—we see you, #VanLife crew!
