Move over, coffee shops—tea is having its main character moment! 🎉 The Beijing International Tea Trade Expo 2025 just wrapped up, showcasing China’s centuries-old tea culture through a modern, Gen-Z-friendly lens. Over 500+ exhibitors from the Chinese mainland and beyond transformed the capital into a paradise for tea enthusiasts, blending tradition with TikTok-worthy innovation.
Visitors sipped everything from oolong cold brews to matcha latte art, while eco-conscious startups debuted biodegradable tea bags and carbon-neutral packaging. 🍃 One highlight? A VR experience letting users 'virtually harvest' tea leaves in Fujian’s misty mountains—no hiking boots required! 👟💻
"Tea isn’t just a drink—it’s a lifestyle," said attendee Lin Wei, 24, snapping selfies with a giant pu’er tea cake installation. The expo also spotlighted rising demand for premium tea subscriptions among global millennials, with exporters reporting 40% YoY growth in overseas orders. 📈
With sustainability workshops and AI-powered tea-pairing apps stealing the show, this expo proved that the world’s oldest beverage is brewing up a fresh storm. ☕✨
Reference(s):
Appeal of tea and related products showcased at industry expo
cgtn.com