Move over, campaign rallies—California’s governor race is hitting TikTok! 🌟 Democratic candidate Xavier Becerra, a former Biden administration official, is tapping into the app’s Spanish-speaking community to connect with Hispanic voters, a group increasingly shaping U.S. elections.
Becerra’s campaign plans to post exclusively in Spanish on TikTok for now, targeting a demographic that uses the platform more than Black or white adults, per a 2024 Pew survey. 📊 Nearly half of Hispanic adults are active on TikTok, compared to 39% of Black adults and 28% of white adults.
This isn’t just about memes and dances 💃—it’s a strategic counterpunch. Democrats aim to reverse recent rightward shifts among Latino voters, even in blue states like California. Meanwhile, Trump, who once tried to ban TikTok’s parent company ByteDance, now boasts millions of followers on the app. His administration has also pushed to phase out multilingual government services, doubling down on English as the official U.S. language.
With the White House itself joining TikTok last month, the app is becoming the new political battleground. 🔥 Will Becerra’s Spanglish-free strategy resonate? Stay tuned—and keep scrolling. 📲
