China Media Group (CMG) is gearing up to redefine sports broadcasting as it ships its first batch of cutting-edge equipment to Italy for the 2026 Milano Cortina Winter Olympics! 🚚💨 The media giant—the only outlet handling 8K signal production for the Games—sent 1,026 high-tech items packed into 18 trucks from Beijing this week. Next stop? A journey by sea to Italy, with more shipments en route via air and rail later.
Why does this matter? 🤔 CMG will pioneer 4K ultra-HD coverage of figure skating and short track speed skating, while also breaking barriers with homegrown tech. 🚨 ‘This shatters the monopoly of European and American systems,’ said CMG’s Wang Dagang, highlighting China’s rising tech prowess. The gear will first flex its muscles at China’s National Games in November before hitting the Olympic stage.
Fun fact: Look out for the ‘Chinese Red’ UHD broadcasting vehicles and cube systems—part of a tech arsenal set to dazzle during opening/closing ceremonies. 🎬❄️ ‘It’s a historic moment for Chinese innovation,’ Wang added. Game on! ⚡
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CMG sends first load of broadcasting equipment to 2026 Winter Olympics
cgtn.com