Move over, traditionalists! A wave of Gen Z innovators in Liuyang – China's 1,400-year-old fireworks capital – is redefining pyrotechnics with viral designs and TikTok-worthy spectacles. 💥
These under-30 entrepreneurs blend anime aesthetics, eco-friendly materials, and AR-enhanced shows to create fireworks that racked up ¥50 million in sales last year alone. Their secret? Packaging tradition for the Instagram age 📸 while preserving Liuyang's craft heritage.
"We're not just selling explosions – we're selling cultural moments," says 24-year-old founder Zhang Wei, whose team recently partnered with K-pop festivals. Next stop? Testing waters in Dubai and Paris ahead of 2024 Olympic celebrations.
This revival comes as China's $2B fireworks industry sees renewed domestic demand, with young consumers driving 68% of holiday purchases. Could Liuyang's glow-up become China's next cultural export? 🔥
