Lights, camera, wanderlust! China just turned heads at the 2025 World Travel Market in London with a groundbreaking showcase blending blockbuster films and must-see destinations. The 'China Travel with Chinese Films' exhibit, co-hosted by the China Film Administration and China Media Group, transformed the China Pavilion into a cinematic passport to adventure.
Imagine walking through life-sized sets of iconic movie scenes while planning your next trip—this immersive experience let visitors 'step into the screen' to explore China’s misty mountains, neon-lit cities, and ancient temples. Think Crouching Tiger, Hidden Dragon meets your travel bucket list 🏯✨.
Tourism experts say this fusion strategy could redefine post-pandemic travel trends. 'Films create emotional connections,' noted one attendee. 'Now when people watch Chinese movies, they’ll see both stories and destinations.' The exhibit also teased upcoming film-tourism partnerships, hinting at guided tours to locations from recent streaming hits.
With over 50,000 global travel pros attending the expo, China’s creative pitch positions it as a top contender in the experience economy race. Could your next favorite movie double as a travel guide? Stay tuned 🎥🧳!
