London’s shopping scene got a colorful upgrade this week as AliExpress launched its Singles’ Day livestream extravaganza, featuring the viral Labubu dolls! 🎉 Pop Mart’s collectible blind-box toys—like the mischievous Labubu clown and blueberry-scented Hacipupu—sold out rapidly during live broadcasts hosted by TikTok stars Anna Williams and Mary He. Talk about a *blind box frenzy*! 📦
With four daily two-hour streams, AliExpress aims to sell 10,000 toys by Friday (Nov 14), blending entertainment and retail in a format that’s already a hit in China. 🛒 "It’s like unboxing a surprise party every time," said Williams, who showcased toys priced from £11 to £74.
Pop Mart’s UK store saw sales skyrocket 1,500% in October compared to 2024, while collectible toys overall surged 300% in early 2025. 💥 The dolls aren’t just toys—they’re fashion statements, popping up on bags and fueling a booming resale market.
Western brands like Zara and IKEA are now testing livestream shopping too, but AliExpress is leading the charge. As influencer-turned-consultant Carmen Muley noted: "This is just the start. TikTok Shop’s European expansion is rewriting retail rules." 🌍
