Get ready for a snowstorm of innovation! China Media Group (CMG) just dropped its multimedia masterplan for the 2026 Milano Cortina Winter Olympics – and it’s colder than a triple axel 🏒. With studios at Milan Cathedral and Livigno’s slopes, they’re blending Renaissance vibes with icy adrenaline like never before!
📡 Three TV channels + radio + digital platforms = total coverage domination. Real-time updates? Check. Athlete backstories? Double check. But wait – there’s more! CMG locked down exclusive broadcasting rights through 2032 for the Chinese mainland and Macao SAR. That’s six years of front-row seats to Olympic magic!
🤖 Tech alert: AI-driven analysis and 8K ultra-HD will make viewers feel the frosty spray from speed skaters. As CMG’s director told us: "We’re not just showing sports – we’re creating winter wonderlands in your living room." Cue the virtual snowflakes! ❄️
Reference(s):
CMG unveils 2026 Winter Olympics multimedia broadcasting plan
cgtn.com







