Move over, Starbucks—China’s homegrown drink brands are shaking up the global beverage scene with $1 lemonades, fruit teas, and boba that add up to billions in revenue. In the latest episode of CGTN’s BizFocus, reporter Vivienne Nunis dives into how companies like Mixue Bingcheng and Hey Tea turned humble ingredients into a cultural and economic phenomenon 🌍✨.
With prices as low as a dollar per cup, these brands have cracked the code on affordability and profit. How? By mastering supply chains from farm to cup 🚜➡️🏪. Mixue Bingcheng, for example, sources lemons directly from Chinese growers, slashing costs while ensuring freshness. Their "Walmart of bubble tea" model—think no-frills stores and tech-driven logistics—keeps margins razor-thin but sales sky-high.
Experts say this trend reflects China’s "mass innovation" wave, where tech-savvy startups leverage AI and big data to optimize everything from inventory to customer cravings. "It’s not just about cheap drinks," says one analyst. "It’s about redefining value for Gen-Z consumers globally." 💡📈
With plans to expand across Southeast Asia and Europe, these brands are proof that in 2025, the future of fast-moving consumer goods is being brewed in China ☕🇨🇳.
