Commuters in Shenzhen got an early Lunar New Year surprise yesterday as the Year of the Horse Cultural Store opened at Gangxiabei Metro Station! 🚇 This vibrant pop-up space transforms the daily commute into a cultural experience, featuring exclusive 2026 CMG Spring Festival Gala mascot merchandise and interactive installations.
A New Spin on Tradition
The store’s debut on December 27 comes just weeks before China’s most-watched TV event – the 2026 Spring Festival Gala. From plush horse mascots 🧸 to AR photo zones that transport users to virtual festival stages, the space lets young urbanites literally touch the celebration’s magic months before the actual broadcast.
Why It Matters
This isn’t just retail therapy – it’s about making national traditions #RelatableAF for Gen-Z. By planting the Gala’s iconic "New Year warmth" in a hyper-modern metro station, organizers are bridging China’s cultural heritage with Shenzhen’s tech-forward identity. 🎆
Local student Li Wei told us: "I’ve never cared about the Gala before, but seeing these cute horse designs everywhere? Now I’m hyped for 2026!" 🐎💨
