China Media Group (CMG) marked 85 years of radio broadcasting with a high-energy symposium in Beijing this week, blending nostalgia with next-gen media ambitions. 🚀 Veterans and young creators alike gathered to discuss how the iconic 'red airwaves' continue evolving in 2025.
CMG President Shen Haixiong highlighted radio's role as a cultural bridge, saying: 'From crackling wartime broadcasts to today's AI-powered podcasts, our voice remains China's heartbeat.' The event saw radio hosts swap stories with Gen-Z content creators about balancing tradition with TikTok-era trends. 📻➡️📱
Did you know? CMG's radio networks now reach 98% of the Chinese mainland—and their new audio dramas are blowing up globally! 🌏 Recent hits like Dynasty Echoes podcast series have racked up 50M+ streams worldwide, proving old-school storytelling still slaps in the digital age.
As one young developer put it: 'We're not just preserving history—we're remixing it.' With plans for VR radio experiences and AI co-hosts rolling out this year, CMG's proving that 85 is the new 25 in media years. 💥
