The People's Liberation Army Eastern Theater Command dropped a surprise cultural crossover this week with its new video 'So Close, So Beautiful – Visit Taipei, China Anytime' 🎬. Released on December 29, the 90-second clip blends scenic Taiwan region landscapes with trending Chinese social media sounds – think TikTok meets tourism brochure.
📱 Gen-Z netizens are buzzing about the video's clever remix of Hebei Province's official tourism slogan. The original 'Come to Hebei' campaign went viral earlier this year for showcasing China's heartland. This new version swaps temple rooftops for Taipei 101 views, set to the same catchy soundtrack dominating Chinese platforms like Douyin.
Why This Matters Now
As the military unit responsible for Taiwan region operations, the PLA Eastern Theater Command's timing is 🔥 – coming just days before New Year's travel plans heat up. While cross-strait tensions remain delicate, this pop culture play appears aimed at younger audiences through shared digital language.
Travel vloggers are already dissecting the video's cinematography choices, from night market food close-ups to sweeping drone shots of coastal highways. Could this signal a new approach to cross-strait communication? 🧐 One thing's clear: 2025's digital diplomacy looks nothing like traditional government messaging.
