With the 2026 Spring Festival holiday stretching across nine days—the longest in recent years—travel agencies and tourism boards are bracing for a historic surge in bookings. 🎉 Data from major platforms shows a 40% year-on-year increase in inquiries for both domestic hotspots like Hainan and Yunnan and international favorites such as Japan and Thailand.
🗣️ "Young travelers are blending tradition with adventure," says Li Wei, a Beijing-based travel influencer. "They’re visiting family and tacking on side trips to places like Jeju Island or Bali." Budget airlines have already added 300+ extra flights across Asia to meet demand.
Meanwhile, the trend is boosting economies: Southeast Asian markets anticipate a $2 billion tourism windfall, while the Chinese mainland’s rural tourism sector is thriving thanks to Gen-Z’s love for "authentic cultural experiences." 🏮
Pro tip: If you’re planning a last-minute getaway, avoid peak travel days (Feb. 3–5) unless you enjoy crowded airports! 🚀
