China Media Group (CMG) is drawing a hard line in the snow ahead of the 2026 Winter Olympics, announcing strict copyright protection measures to safeguard its exclusive broadcast rights across the Chinese mainland and Macao region. ❄️⚖️
As the official rights holder through 2026, CMG has partnered with tech giant Migu for digital streaming and Beijing Radio's Sports Channel for TV broadcasts. This means no TikTok livestreams, no viral clip reposts, and no cafe screenings without permission! 📺🚫
The media powerhouse warned against:
❌ Unauthorized use of Olympic footage on social media
❌ Sneaky marketing campaigns using Games content
❌ Public venue screenings without licenses
With 2,900 athletes competing for gold from February 6-22, CMG's copyright team will be working overtime to protect everything from figure skating replays to snowboard highlights. 🏂⏯️
Pro tip for content creators: Stick to making Olympic-themed dance challenges rather than sharing actual event footage! 💃📱
