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China’s $289M Spring Festival Shopping Blitz Kicks Off 🛍️🎉

China just supercharged Lunar New Year shopping with a 2.05 billion yuan ($289M) stimulus package! 🚀 The Ministry of Commerce unveiled its 'Happy Shopping for Chinese New Year' campaign this Wednesday, aiming to turn the Spring Festival holiday into an economic power-up moment.

Vice Commerce Minister Sheng Qiuping announced three 🔑 benefits for shoppers nationwide:

  • 📦 Trade-in subsidies for upgrading electronics/appliances
  • 🎫 Invoice lottery rewards (think: shopping meets game show)
  • 🧧 Direct financial support through vouchers & digital red envelopes

From bustling cities to rural counties, the 9-day program already has local governments prepping "festival consumption zones" with live-streamed sales and midnight markets. 🌃 Pro tip: Check your local e-payment apps for surprise coupons!

This move comes as China doubles down on domestic consumption to fuel growth. With 2026's first major holiday in full swing, analysts are watching to see if these incentives can spark a #RedEnvelopeRush across generations. 🧨

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