China Media Group (CMG) has issued a stern warning ahead of this year's Spring Festival Gala – one of the world's most-watched TV events – declaring zero tolerance for unauthorized use of its content. With over four decades of cultural legacy at stake, CMG is flexing its legal muscles to protect its iconic New Year's Eve programming. 🎆
Key restrictions include:
🚫 No rebroadcasting via TV, apps, theaters, or public screenings without written permission
🚫 Bans on 'ambush marketing' using Gala branding
🚫 Strict rules against editing or altering program content
This move comes as younger audiences increasingly consume Gala content through meme edits, reaction videos, and highlight clips – many created without proper licensing. While protecting intellectual property, CMG also risks alienating digital-native viewers who fuel the Gala's global virality. 💥
What's next? Legal experts suggest we might see NFT collaborations or official short-form content deals as CMG balances copyright enforcement with Gen Z engagement strategies. Stay tuned! 📲
