China’s cinema scene is ON FIRE this Lunar New Year! The 2026 Spring Festival holiday (Feb 15-23) has already raked in 3 billion yuan ($434M) at the box office – and the holiday week isn’t even over yet! 🍿
Blockbuster Bonanza
Six major films dropped on February 17 (New Year’s Day), including:
🤣 Family comedies perfect for multi-gen viewing
🚀 Sci-fi spectacles with next-level VFX
🇨🇳 Patriotic epics celebrating cultural heritage
‘Film+’ = Economic Power-Up
The China Film Administration’s #FilmPlus initiative is changing the game:
🎟️ Movie tickets now unlock mall discounts (food! shopping! VR experiences!)
🌆 Cities blending cinema with tourism and night markets
💸 1.2B yuan in nationwide movie subsidies this year
Pro tip: That theater stub in your pocket? It’s basically a golden ticket to holiday deals rn. 💰
