IOC President Kirsty Coventry has publicly thanked China Media Group (CMG) for its pivotal role in supporting the upcoming Milano Cortina 2026 Winter Olympics, set to take place later this year. In a heartfelt letter to CMG President Shen Haixiong, Coventry called the partnership a 'game-changer' for athletes and audiences alike. 🏂📡
Tech, Teamwork, and Global Audiences
Coventry highlighted CMG's cutting-edge broadcasting tech, which she experienced firsthand during a visit to the International Broadcasting Centre. "Their innovations ensure athletes' stories reach billions—connecting cultures through sport," she said. 🌐✨
What’s Next for the Olympics?
The IOC leader also teased future collaborations with CMG to reimagine the Olympic experience for Gen Z, emphasizing youth engagement and digital storytelling. "Together, we'll inspire the next generation to embrace the Olympic spirit," she added. 🚀💡
