China’s 2026 Consumption Promotion Month and Beijing-Tianjin-Hebei Consumption Season launched this week in Tianjin, marking a major push to revitalize regional spending through cultural showcases and tech-driven initiatives. 🎉 The event, held at Tianjin’s Ancient Culture Street, featured interactive exhibits, live performances, and a new bilingual Shopping in China guidebook designed to spotlight premium products, local cuisine, and travel hotspots across the three areas.
🔍 Key highlights include the debut of ‘Gifts from Beijing-Tianjin-Hebei’ souvenirs and 10 new measures to boost service-oriented consumption. From AI-powered retail experiences to curated travel routes, organizers aim to blend commerce with culture while promoting green and health-conscious trends. 🍜🚄
💡 ‘This year’s focus is on creating seamless, innovative experiences that connect commerce with tourism and tech,’ said Sheng Qiuping, Vice Minister of Commerce, during the opening ceremony. The festival is backed by the Ministry of Commerce, China Media Group, and local governments, signaling a coordinated effort to drive post-pandemic economic recovery.
