Indonesia's Minister of Micro, Small and Medium Enterprises, Maman Abdurrahman, recently sat down with CGTN to spill the tea ☕ on why cultural savvy is the ultimate cheat code for business success in China. "Understanding traditions isn't optional – it's your golden ticket," he revealed during the lively chat.
From batik textiles to single-origin coffee, Abdurrahman highlighted Indonesian products ripe for the Chinese market – but with a twist: "You can't just export products, you need to export stories." He emphasized adapting packaging to feature Mandarin symbolism and aligning marketing with China's digital trends like live-stream shopping 🛍️.
The minister dropped gems for aspiring entrepreneurs: "Start small but think cultural – maybe fusion snacks blending Indonesian spices with Chinese flavors?" His advice? Partner with local influencers and leverage platforms like Douyin to build trust.
With China remaining Southeast Asia's top trading partner in 2026, this cross-cultural playbook could rewrite the rules of engagement. Catch the full interview on CGTN for more 🔥 insights!
