What do mythical dragons, legendary heroes, and ancient folklore have in common with TikTok trends and pop culture merch? Everything, according to innovators reshaping traditional tales for Gen Z. 🐉📱
At this year’s Beijing International Film Festival, a vibrant street market buzzed with fans snapping up animated film collectibles inspired by Chinese myths. From Journey to the West-themed figurines to digitally remastered folklore shorts, creators are blending old and new to make culture #Relatable.
“It’s like time-traveling with a selfie stick,” said CGTN reporter Lucy, exploring stalls where 3D-printed terracotta warriors stood beside neon-lit Zodiac animal keychains. “Young audiences aren’t just watching stories – they’re owning them.”
Experts say this ‘playable heritage’ trend helps bridge the gap between ancient texts and smartphone-savvy youth. Animated films like Ne Zha (2019), which reimagined a Ming Dynasty legend into a blockbuster, have paved the way for merch that turns mythical icons into daily accessories. 🎒🔮
One vendor summed it up: “When a teenager wears a White Snake bracelet or shares anime-style folklore art online, tradition isn’t fading – it’s viral.” 📈✨
