NYC & Shanghai Team Up to Boost Tourism

New York City is doubling down on its partnership with Shanghai to reignite post-pandemic tourism, as revealed by Fred Dixon, president of New York City Tourism and Conventions, at the 14th China-US Tourism Leadership Summit in Xi'an.

With 1.1 million Chinese visitors in 2019—a record high—Dixon emphasized the city's focus on reviving this critical market. Campaigns with Chinese travel giants Ctrip and TongCheng are already underway, spotlighting NYC's iconic attractions and diverse boroughs.

Key Initiatives:
– Renewed tourism partnership with Shanghai (first signed in 2016)
– Optimism for recovery by 2025
– Addressing challenges like visa wait times and limited flights (currently 10 weekly vs. 50+ pre-pandemic)

'The city never disappoints,' Dixon said, highlighting NYC's mix of culture, food, and neighborhoods like Brooklyn and Queens. He also noted travelers' growing focus on value for money, which NYC delivers through free attractions like Central Park and affordable Broadway rush tickets.

With over 200 languages spoken and new experiences launching yearly, Dixon's message is clear: 'The Big Apple is ready to welcome you back!'

Reference(s):

New York has much to offer, says tourism industry leader

cgtn.com