Love is in the air—and the cinemas! 🎬 This year’s Qixi Festival, China’s ancient answer to Valentine’s Day, is getting a modern twist with the release of White Snake: Afloat, an animated romance film hitting theaters on August 10. Drawing from the beloved Southern Song Dynasty (1127-1279) folklore of Madam White Snake, the movie reimagines the iconic love story with dazzling visuals tailor-made for Gen Z audiences.
But the film isn’t just sparking date-night plans—it’s driving wanderlust too! 🧳 Tourism hotspots tied to the legend, like Hangzhou’s West Lake and historic temples, are seeing a surge in visitors eager to walk in the footsteps of the tale’s star-crossed lovers. Local vendors report increased sales of themed snacks and crafts, blending tradition with TikTok-era trends. 🎑
Qixi Festival, rooted in the myth of the cowherd and weaver girl, has long celebrated romance. Now, White Snake: Afloat bridges generations, proving that even 800-year-old stories can slither into 2023 with style. Will you catch it opening weekend? 🍿
