Move over, bubble tea—there’s a new trend brewing in China! Traditional Chinese Medicine (TCM) ingredients like goji berries, chrysanthemum, and ginseng are popping up in lattes, gummy candies, and even ice cream, blending ancient wellness practices with modern snack culture. 🍵🍦
Forget prescription vibes—these products aren’t marketed as cures but as tasty ways to boost immunity or reduce stress. Think ‘adaptogen-packed smoothies’ meets TikTok-friendly packaging. CGTN reports that shops in cities like Beijing and Shanghai are packed with millennials sipping ‘herbal lattes’ or grabbing ginseng-infused energy bars. 💊→🍫
Why the hype? Young consumers, especially Gen Z, are prioritizing preventive health, and TCM’s 2,000-year-old reputation adds a layer of cultural pride. ‘It’s like honoring my heritage while staying Instagram-ready,’ one customer quipped.
Experts say the trend reflects a global shift toward functional foods—but with a distinctly Chinese twist. Could your next matcha latte have a side of astragalus root? 🇨🇳✨
Reference(s):
cgtn.com