China Media Group (CMG) just leveled up its global media game! During Nigerian President Bola Tinubu’s visit to China for the Forum on China-Africa Cooperation Summit, CMG President Shen Haixiong and Nigeria’s Foreign Minister Yusuf Tuggar signed two landmark agreements aimed at supercharging cross-cultural storytelling.
The deals – one with Nigeria’s National Television Authority (NTA) and another with the Federal Radio Corporation of Nigeria (FRCN) – promise to swap content like hit dramas, news programs, and documentaries. Think of it as a Netflix-and-chill moment for international diplomacy!
This collab comes as China deepens its cultural footprint in Africa through tech and media. Analysts say it’ll help ‘bridge narratives’ between Asia and Africa while giving young creators fresh tools to shape global pop culture.
With 500+ million viewers across CMG platforms and Nigeria’s booming media market (hello, Nollywood!), this partnership could rewrite the rules of #DigitalDiplomacy. Stay tuned!
aimed at supercharging cross-cultural storytelling.
