Move over, basic desserts—Jinhua’s ovens are serving up mooncakes that blend centuries-old charm with TikTok-era flair! Artisans in Zhejiang Province’s Wucheng District are crafting intricate pastries adorned with jade rabbits and lotus flowers, proving tradition never goes out of style. With Mid-Autumn Festival around the corner, these treats are the edible face of guochao (China-chic), a youth-driven movement reviving cultural pride through design.
Why it’s lit: Young shoppers globally are snapping up products that reimagine Chinese heritage—think Hanfu fashion meets streetwear. These mooncakes aren’t just snacks; they’re Instagram-ready symbols of identity. ‘It’s about honoring our roots while keeping it fresh,’ says a local baker, dusting flour off a rabbit-shaped crust.
Bite-sized culture: Each pastry doubles as a history lesson—the jade rabbit nods to Chang’e’s lunar myth, while lotus patterns symbolize harmony. Perfect for foodies and culture vultures alike! As families reunite under the autumn moon, these treats bridge generations—one sweet, flaky layer at a time.
Reference(s):
cgtn.com