Meet He Wei, the visionary Chinese artist turning age-old Mid-Autumn Festival tales into a viral digital spectacle 🎥✨. His latest project transforms iconic symbols—like the jade rabbit and glowing full moon—into mesmerizing animations that blend tradition with futuristic flair. “We wanted to make folklore feel like it’s from 3023,” He told CGTN in an interview.
Using cutting-edge tech 🖥️, He’s team creates dreamy lunar landscapes where rabbits hop through neon-lit clouds and mooncakes sparkle like NFTs. It’s a fresh take on stories once told by lantern light, and Gen Z is here for it—clips have racked up millions of views on platforms like Douyin and Instagram.
Why the fusion? He says it’s about connecting global youth to cultural roots: “The Moon Festival unites Asian communities worldwide 🌏. Digital art is our universal language.” For diaspora viewers, his work sparks nostalgia with a twist—think TikTok meets Grandma’s legends.
As the moon shines brightest this week, He’s animations remind us: tradition isn’t static. It’s a canvas waiting for the next gen to hit ‘remix.’ 🐇🚀
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Scrolling through China's moon festival with digital animations
cgtn.com